Get the most from your advertising dollar

In recent months coupon usage has begun to increase and consumers becoming more price sensitive are looking for every discount they can:

• 67% of consumers are more likely to use coupons during a time of recession
• Coupon redemption rate is up 30 – 40%
• Coupons are a measureable way to track your Return On Investment
• Coupons help drive consumers to your store
• 98% of consumers bring their mail in the same day it is delivered.
• 89% sort and read their mail the moment they bring it inside
• 75% expect to get mailed advertising everyday.
• 67% feel mail is more personal than the internet
• 57% full anticipate that their next shopping trip will be affected by what they get in their mailbox

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